Alright, friends, let’s get real about SEO for a sec. If you’ve done any research on ways to increase your leads, you’ve probably heard of search engine optimization (SEO). SEO is the practice of optimizing your website’s content and structure to increase its visibility and ranking on search engine results pages (SERPs).
In an ideal world, we’d all be ranked number 1 in order to target our perfect clients. I want to help you do that! While there are many different SEO strategies and tactics you can use to improve your website’s ranking, some of the most effective changes are often the smallest. I know SEO can seem intimidating, but these three small but powerful changes you can make to your website’s SEO will achieve big results!
#1 Manage Your H1 Headings
The H1 tag is a critical element of on-page SEO. It’s the main heading on your page. You want it to be clear and catchy, so Google knows what’s up. Think of it as the first line in a dating profile. If you list that you like to be out in nature, that’s going to seem like the most important identifier about you and frame the rest of your interests around that statement. Google’s algorithms use H1 headings to understand the content of your page, so it’s crucial to get it right.
You only want one H1 heading per page, and it should accurately reflect the page’s content. To check what Google is reading as your H1 title, you can use the “headingsmap” tool, which you can install on your Chrome browser. Once you’ve identified your H1 heading, it’s easy to change it in font settings on Showit, or whatever web platform you’re using.
By managing your H1 headings, you can help Google better understand your page’s content and improve its ranking.
#2 Properly Title Your Images and Alt Text
You might be thinking, ‘Do I really have to title every single image?’ The short answer is yes, but it’s not as bad as it sounds. Images are a critical part of your website’s content especially if you’re a photographer, and can significantly impact your SEO. By properly titling your images and adding custom alt text, you can give search engines more context about your page’s content.
On Showit’s sidebar or other web platforms, you can type in custom alt text and rename your image file name. I suggest using descriptive file names that include relevant keywords and your business name, such as “Description_YourPhotoBusiness” or “Keyword_YourPhotoBusiness” (i.e., RubyBeachEngagement_SarahAnnePhoto_001). This small but effective change can help increase your SEO and make your images more discoverable on search engines.
While titling all of your images can be tedious, it’s an easy task that can be completed in an afternoon. So, grab your favorite snack, turn on a podcast, and hunker down. Your website’s SEO will thank you.
#3 Fill in Your Meta Descriptions
A meta description is a brief summary of your page’s content that appears below the page title on SERPs. It’s an essential element of on-page SEO and can significantly impact your website’s click-through rate (CTR). A well-crafted meta description can entice users to click on your link and visit your website. Hello, leads!
Each page on your website should have its own unique meta description that accurately describes the page’s content. It’s easy to fill in your meta descriptions on Showit’s side panel settings or other web platforms.
By filling in your meta descriptions, you can improve your website’s CTR and make your pages more discoverable on search engines.
The Wrap Up
SEO can be a complex and ever-evolving field, but sometimes the most effective changes are also the simplest. Love that for us! By managing your H1 headings, properly titling your images and alt text, and filling in your meta descriptions, you can make significant improvements to your website’s SEO without a lot of effort.
Remember, SEO is a long game, so don’t get discouraged if you don’t see immediate results. Keep making these small changes and watch your website climb those search engine rankings!